Samsung States Performed with 'Fancy Features' for Smartphones, Will certainly Focus on Revenue

phone parts is reportedly changing its strategy to concentrate on "earnings margins" rather than "expensive features" for mobile phones. Korea Times reports that Samsung has actually taken this decision because of the surge of Chinese mobile phone brands along with an unexciting response from consumers for "elegant features" in its Galaxy series. The brand-new move is claimed to be a means Samsung wants to improve its Galaxy smartphone collection and also keep the profits in the category.

A Samsung executive informed the publication that the South Korean firm is also intending to cut down on the spending plan Galaxy mobile phones. The executive thought that the brand-new method will certainly not influence Samsung too much offered the company's "strong market position."

The Samsung executive said, "We have been looking for growth in terms of deliveries for years. case htc one is preparing for the post-smartphone age which's why our mobile phone unit has actually recognized profitability as a top priority over development."

The exec proceeded that Samsung anticipates mobile phone shipments to stay at 400 million devices "based on the changed company technique." The firm is claimed to have actually alerted investors of its new smartphone strategy.

"Samsung will certainly keep the company-set share according to markets. We will introduce promotional campaigns if we have to. Yet the firm will certainly be not likely to launch cash-intensive promos to clear stock and also increase market share," apple parts exec stated.

The executive added that the company anticipates the brand-new approach to improve profit margins for the mobile department by approximately 17 percent in 2nd quarter of this year from today 15.8 percent a quarter previously.

To recall, Samsung earlier in 2012 reported a better-than-expected revenue for the very first quarter that represented a 10 percent gain from a year earlier and this was believed to be driven by strong sales of its new front runner Galaxy S7.